Last Updated: 6 April 2026
This Privacy Policy describes how Appenzeller UK (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from appenzeller.co.uk (the “Site”).
Appenzeller UK is a trading name of 
. For the purposes of the UK General Data Protection Regulation (UK GDPR), we are the “Data Controller” of your personal information.
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:
- Identifiers: Name, billing address, and email address.
- Commercial Information: Records of products purchased or considered, and purchase history.
- Collection Details: If you utilize our “Collection Only” service, we may collect details relevant to your scheduled collection time.
Note: We do not directly collect or store your payment card information. All payments are processed securely by our third-party payment processors (e.g., Stripe, PayPal), whose use of your personal information is governed by their respective privacy policies.
2. How We Use Your Personal Information
We use the information we collect for the following Lawful Bases under UK GDPR:
- Contractual Necessity: To fulfill any orders placed through the Site, including processing your payment, arranging for collection, and providing you with invoices and/or order confirmations.
- Legitimate Interests: To communicate with you regarding your order or collection; screen our orders for potential risk or fraud; and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Legal Obligation: To comply with applicable laws and regulations, such as retaining financial records for tax purposes.
3. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:
- WooCommerce: We use WooCommerce to power our online store.
- IONOS: Our Site is hosted on IONOS servers.
- Cloudflare: We use Cloudflare for performance and security purposes, which may process your IP address and device data.
- Analytics: We may use Google Analytics to help us understand how our customers use the Site.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
4. Your Rights Under UK GDPR
If you are a resident of the United Kingdom, you have the following rights regarding your personal information:
- The right to access the personal information we hold about you.
- The right to ask that your personal information be corrected, updated, or deleted.
- The right to object to or restrict the processing of your data.
If you would like to exercise any of these rights, please contact us using the information below.
5. Data Retention
When you place an order through the Site, we will maintain your Order Information for our records for a minimum of 6 years to comply with UK tax (HMRC) and accounting obligations, unless and until you ask us to delete this information.
6. Cookies
We use cookies to improve your experience on our Site, including keeping you logged in and remembering items in your basket. You can set your browser to refuse all or some browser cookies, but this may affect the functionality of the Site.
7. Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
8. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at sales@appenzeller.co.uk or by mail using the details provided below:
Appenzeller UK, Croft Cottage, Blithbury, Rugeley WS15 3JD
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the Information Commissioner’s Office (ICO).